x
K A R A K A N

MISSION AND VISION

// \\
MISSION AND VISION

OUR MISSION

Become a brand that contributes greatly to Turkey's economy and employment with its innovative approach as well as the principles of quality and honesty that have been identified with our name, as a full national capital company.

OUR VISION

As Doğuş Çay, our vision is to become a local and regional power in the product groups that it focuses on with a consumer-oriented approach and grows together with our employees, producers and suppliers. Thanks to the experience from the past, it aims to meet our consumers with innovative products with the further development of its current sales and distribution network.

OUR VALUES AND BUSINESS PRINCIPLES

• Be open to innovations and being a leader
• Profitable and sustainable growth
• Contribute to the industry and economy
• Be honest and reliable
• No compromise on quality
• Our greatest strength is our human resources